Introduction
When searching for a coach, many people ask:
- “Have you coached CXOs?”
- “Do you work with middle managers?”
- “Have you coached teenagers?”
But here’s the truth—coaching isn’t about roles. It’s about humans.
A great coach isn’t trained to handle job titles. They’re trained to:
✔ Be fully present with the person in front of them.
✔ Understand their unique rhythm.
✔ Follow their learning process.
✔ Speak their language.
So why do we keep asking the wrong questions?
Where Does This Question Come From?
This mindset comes from traditional hiring—where people assume industry or role experience matters most.
But just like a cost accountant can work in textiles or cement because they understand costs, not sectors…
A coach works with people, not job descriptions.
Coaching is about process.
→ How does this person think?
→ How do they navigate challenges?
→ What’s holding them back?
That’s what coaching unlocks—not a playbook for CEOs or teens.
The Right Question to Ask a Coach
Instead of:
❌ “Have you coached someone like me?”
Ask:
✅ “Have you coached a human before?”
✅ “What kind of human experiences have you helped shift?”
Because coaching isn’t about categories—it’s about presence, practice, and deep human connection.
A Note to Coaches: Define Your Niche Mindfully
Many coaches say:
- “I coach women.”
- “I coach executives.”
- “I coach entrepreneurs.”
There’s nothing wrong with specialization—but ask yourself:
🔹 Am I coaching this person in the present moment?
🔹 Or am I projecting past patterns onto them?
Coaching isn’t about fitting people into boxes.
It’s about meeting them where they are—fully, openly, without assumptions.
Final Thought: Coaching Is Human
At its core, coaching is about:
🔸 Listening deeply—not just to words, but to what’s unspoken.
🔸 Asking powerful questions—not providing cookie-cutter answers.
🔸 Helping people discover their own wisdom—not imposing your own.
So whether you’re looking for a coach or are one yourself—remember: Great coaching doesn’t see titles. It sees people.